Where to buy Toteme in North America

Toteme was founded in 2014 by Elin Kling and Karl Lindman in Stockholm. The brand started as Kling's personal answer to her own wardrobe question - what does a great pair of jeans, a great blazer, and a great wool coat actually look like, made well, without ornament. Twelve years later it is still the same answer, and the catalogue has barely shifted strategy. The proportion of the line that is clean tailoring, knit basics, and outerwear has stayed roughly constant; what has changed is how widely it is stocked.

On the North American side, Toteme is the easiest brand in this corner of the market to actually buy. Most major luxury retailers carry it, the brand's own e-commerce ships everywhere, and the price tier is one notch below the houses we covered in our quiet luxury brands roundup.

Live Toteme stock across our retailers#

Sorted from cheapest live price up. Listings refresh as our index re-prices each retailer.

The brand's own e-commerce#

Toteme-studio.com ships to the US and Canada with predictable duty handling and runs the deepest assortment of any single source. The site is the only place that carries every active SKU from the current season; third-party retailers always carry a curated subset. Use our Toteme designer page to cross-reference what's stocked at other retailers if a piece is sold out at the source.

Department stores and luxury retailers#

Nordstrom carries Toteme online and in roughly two dozen of its physical stores. Their assortment leans toward outerwear and the brand's most-photographed bags. Mytheresa carries a deeper edit, including the wool-blend trousers and the slip dresses that almost always sell through within the first month of each drop. The Cut's Toteme tag covers each new collection if you want a reading on what the press picks up.

Browse Toteme on Fetchi for live cross-retailer pricing or our women's coats and jackets index and women's dresses for the broader market this brand sits inside.

What the brand is actually known for#

The signature pieces are the wool-blend trousers (worth buying first), the silk slip dresses, and the oversized wool coats. The monogram scarf is everywhere now and has become the most-counterfeited Toteme piece on resale; if you are buying one, buy it from a verified retailer. Business of Fashion tracks the brand's commercial trajectory; Harper's Bazaar's fashion section and Elle's fashion vertical cover the runway and styling side.

The construction sits firmly in the unbranded-quality territory we covered in our case for unbranded basics. Toteme rarely puts a logo on the outside of a piece; the wool, the cut, and the lining are doing all the work. That is exactly why the brand wears well in real wardrobes.

“What does a great pair of jeans, a great blazer, and a great wool coat actually look like, made well, without ornament. The catalogue has barely shifted strategy in twelve years.”

Sizing and pricing#

Toteme runs European sizing. Most of its cuts are slightly oversized but in a more deliberate way than the brands we covered in our Lemaire piece; for Toteme, sizing down once from your usual ready-to-wear is usually too much. Stick with your true size unless the listing flags an oversized fit.

Pricing tends to land within 5% of MSRP across third-party retailers until late in each season. Markdowns at Nordstrom and Mytheresa land slightly later than at the brand's own e-commerce but go deeper when they do; in our index, the gap between the cheapest live price and MSRP can hit 30% on outerwear in mid-July and mid-January. For comparable price-tier brands, our piece on The Row and the Loewe coverage are useful sister reads.